SHOPKEEPERS DISPLAY – GIANT – Virol w/ Lid – The Ideal Fat Food – c. 1900’s – Antique English Advertising Pot


Measures approximately 9″ tall x 6.25″ at the widest point x 3.75″ diameter at the base x 4″ diameter at the mouth opening

1 in stock

Offering one GIANT Shopeepers Display Size Virol w/Lid Antique Advertising Pot.  A giant at approximately 10″ tall x 6 ⅓” at its widest  the image below is the exact pot w/lid that you will receive.

This Charming Pot Reads:

The Ideal Food


A preparation of


An Ideal Fat Food

For Children

& Invalids


Virol was marketed as ‘The Ideal Food’ and it was ‘A preparation of bone marrow’ and ‘an ideal fat food for children and invalids’

Virol was first produced, experimentally, by the Bovril company at their Old Street, London works in 1899. Presumably they decided the product was good for in 1900 the Virol company became a separate section of Bovril and within the decade it was regarded as an independent company.

Adverts persuading people to buy must have managed to fill parents with guilt, if they didn’t give their children Virol. Simple phrases such as ‘School children need Virol’ were used in adverts that looked rather like editorial content. The message was also shown on enamel advertising signs.

In 1920 production of Virol moved to modern premises in Perivale in Middlesex. Production ceased sometime during the second world war.

Many of the delightful, earthenware jars survive. We have just one small jar at Market Lavington Museum.  (credit: Lavington Museum)

The other items in photos are for display only and to give ideas for displaying in your home.

This pot is in excellent clean condition with no chips or cracks. Please consider the images as the best part of my description.

Most pots have some level of crazing, may have spots of discoloration, light hairline cracks and minor chips and fleabites that should be considered additions to character and do not detract from its display value.  These are expected due to age, use and let’s not forget they were often buried for decades before being dug up and rescued.

I offer substantial savings in shipping costs when multiple items are combined into one package.  I work hard to find the most economical shipping options available by checking multiple discount carriers.

I will credit any overpayment of postage charged to you after finding the best shipping option. I check both and for the most economical delivery to save you shipping dollars. These companies negotiate better rates with USPS, Fed Ex and UPS than individuals can on their own.

Weight 6 lbs
Dimensions 12 × 12 × 12 in

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